VoL.10 No. 1 JANUARY–JUNE 2021
ISSN: 2286– 9867


1 - 17 The Effects of Intangible Assets on Financial Performance and Financial Policies of Listed Technology Firms in Thailand
Sundaresan Mohanlingam, Linh Thi Phuong Nguyen, and Rey Mom

18 - 29 Determinant Attributes of Customer Satisfaction on Organic Rice in Thailand: A Comparison of Methods
Jirayu Poomontre Kasemsant, Nitipan Ratanasawadwat, and Nopphon Tangjitrpom

30 - 39 The Structural Equation Model of Supply Chain Sustainability in the Auto Parts Industry of Thailand
Ampol Navavongsathian, Roumpol Juntasart, Surat Janthongpan, Jirasek Trimetsoontorn,
Wallaya Chupradit,and Pattarada Rungruang

40 - 53 The Factors Influencing Customer Loyalty Toward Home Broadband Internet Provider in Bangkok
Thanawan Sa-ngiamnate, and Preecha Methavasaraphak

54 - 73 Discussion-Based Online Teaching in a Business English Communication Course: An Investigation of the Learners’ Skill Enhancement, Expectations, and Readiness
Rapeepat So-In, Maricel Nacpil Paras, and Walaiporn Chaya

73 - 88 Teaching Chinese Reading in Primary Thai Schools:   The Teacher’s Beliefs, Perceptions and Practices
Wenxiu Li, and Anchalee Chayanuvat

89 - 98 Paternal Leadership and Its Impact on Employees’ Job Satisfaction in the Chinese Differential Mode of Association
Huimin Han, and Yanan Yang

99 - 114 What Strategies Should Southern Chinese Universities Undertake to Successfully Recruit and Retain Female Native English-Speaking Teachers (NESTs)
Wenyu Guan, and Nathara Mhunpiew

115 - 128 A Study of Online Hotel Booking Behaviors and Preferences of the International Visitors and Residents in Thailand
Montakan Chubchuwong

129 - 136 The EFL Learners’ Perspective on English Instruction through Google Meet Application
Wipanee Pengnate

137 - 148 Cheating - A Moral Dilemma Influencing Academic Dishonesty
Farhat N. Husain